Anikó Keller




Anikó Keller leads the Competition and Compliance team at Szecskay Attorneys at Law. Anikó works in all areas of business focusing on matters encompassing competition and antitrust law, state aid, unfair competition and unfair commercial practices, as well as consumer protection law and advertising law.


Anikó’s portfolio entails representing clients both in antitrust and in unfair commercial practice cases before the Hungarian Competition Authority and in consumer protection as well as unfair trading practices cases before other administrative authorities as well as courts. She regularly advises clients regarding antitrust and advertising compliance programs, carries out competition audits and prepares compliance policies.


She is the Regional President, EMEA of the Global Advertising Lawyers’ Alliance (GALA) and member of the Board of the Hungarian Competition Law Association. She is also a member of the Self-Regulatory Advertising Board, the Hungarian Section of the Interactive Advertising Bureau (IAB) and the Hungarian Advertising Association.


She is fluent in English and German.



  • Legal500, 2022 – 2024, Competition (Individual ranking): Leading Individual
  • Legal500, 2015 – 2024, Competition (Team): Tier 2


  • Legal500, 2024, TMT (Team): Tier 2


  • Chambers Europe, 2022 – 2024, Competition/Antitrust (Individual ranking): Band 2



  • Competition Law Firm of the Year, 2016 – Wolters Kluwer Lawyers Awards Hungary

Bar Memberships:

  • Stuttgart Bar (since 2017)Budapest Bar (since 2004)


Other professional memberships:

  • Global Advertising Lawyers Alliance: President, EMEA
  • Member of the Board, Hungarian Competition Law Association:
  • Self-Regulatory Advertising Board
  • Hungarian Advertisement Association
  • King’s College London, EU Competition Law Postgraduate Course passed with merits (2012)
  • J.D., ELTE, Faculty of Law, Budapest, Hungary (2000, summa cum laude)

H-1055 Budapest, Kossuth Lajos tér 16-17.

+36 (1) 472 3000