Anikó Keller leads the Competition and Compliance team at Szecskay Attorneys at Law. Anikó works in all areas of business focusing on matters encompassing competition and antitrust law, state aid, unfair competition and unfair commercial practices, as well as consumer protection law and advertising law.
Anikó’s portfolio entails representing clients both in antitrust and in unfair commercial practice cases before the Hungarian Competition Authority and in consumer protection as well as unfair trading practices cases before other administrative authorities as well as courts. She regularly advises clients regarding antitrust and advertising compliance programs, carries out competition audits and prepares compliance policies.
She was the Regional President, EMEA of the Global Advertising Lawyers’ Alliance (GALA) in 2023-2024 and has been member of the Board of the Hungarian Competition Law Association since 2023. She is also a member of the Self-Regulatory Advertising Board, the Hungarian Section of the Interactive Advertising Bureau (IAB) and the Hungarian Advertising Association. In addition to her engagement in competition law related professional organizations, Anikó has been appointed as Vice Chair of the IBA European Regional Forum D&I Working Group in 2025.
She is recognised by Global Competition Review and Who’s Who Legal as a thought leader in competition law.
She is fluent in English and German.
